Good-bye Proofing

It’s with some sadness that I take this opportunity to announce that we’ve decided to discontinue our Proofing Plugin product.

Here’s the TL;DR version — Proofing is no longer for sale, as of today, December 26, 2016. We will continue to support the Proofing plugin for both ProPhoto 5 and ProPhoto version 6 until those versions of ProPhoto are no longer supported (until P7 and P8 are released, respectively). As a gesture of good-will, we’re going to be granting those who purchased proofing a one-time use discount code for $50 off their next ProPhoto purchase of any type. Plus, we’re going to be seeking to negotiate some conversion discounts through some other proofing solutions, to help ease the transition.

If you want more of the backstory and explanation, read on.

Our Decision

I know that for those of you out there who are using the Proofing plugin and have made it a significant part of your business, this will not be welcome news. Let me assure you the decision was not made hastily, or without regard to how it might affect you. I’ve been personally weighing this decision for several months, and have only reluctantly come to believe that this is the best course of action I can see to take. I know that for some of you, this represents a significant inconvenience, as you hoped to stick with our Proofing solution for years to come. To all of you who feel let down, I am truly sorry.

Why are we discontinuing proofing?

The simplest way to answer that is that it has proved, over the last 2 years, to earn us far less revenue than the development and support time it required.

What’s more, the time we spent pouring into Proofing ended up significantly delaying the release of ProPhoto version 6, which was detrimental to our entire customer base.

Why not invest more into it and keep trying?

A handful of people have already asked this question, and it’s likely that some of you, our proofing customers, would like to ask it as well. You might well urge: why not spend some more time, add some more features, and make it even better? Then possibly it would prove to be a more profitable product.

It’s a good question. There are several reasons why, but the simplest answer is that it feels wisest for us to stay focused on our core product, ProPhoto.

Plus, we’ve learned a bunch of things in the last 2 years building and supporting Proofing in it’s current form.

First, we’ve found by experience that doing proofing/ordering well in the universe of WordPress + shared hosting is very hard. In fact, I don’t know of anyone successfully doing what we tried to do: build a business-grade, professional proofing/ordering solution that ran on WordPress and worked with all varieties of cheap, shared hosting. There’s a reason why every other proofing/ordering vendor insists that their platform be run on their own servers, infrastructure, hardware, technical specifications, etc.

The type of loads and stresses placed on web-servers when trying to quickly and professionally serve and process the huge batches of thousands of high-resolution images that are normal for large-scale professional photography shoots are extremely difficult to handle on the inexpensive or even mid-grade hosting plans which most of our customers use. We knew this was a big concern going in, and to even ship our 1.0 version, we built a distributed cloud platform to offload the most resource-intensive aspects of the proofing plugin. That system has been expensive to maintain, and we’ve found an ongoing stream of interoperability problems keeping it communicating correctly with shared hosts, as each shared host is constantly shifting caching strategies, security and firewall settings, and more.

What’s more, the inherent complexities of proofing and ordering are immense. The variety of products, variations, workflows, integrations, tax needs, pricing concerns, device support, digital download needs, security, discount codes, promotions, plus various legal and tax issues, etc, multiplied by the fact that we have customers in many different countries, make this a truly large and complex problem with a huge amount of surface area.

That’s not to say that those issues aren’t manageable, but we would likely need to double our development staff at least to truly give all of those concerns the time and attention they deserve. And, so far, the initial indications of market demand are not encouraging for us to take such a big leap of faith.

What’s more, as I mentioned briefly above, the time we’ve devoted to Proofing in the last few years has taken away considerably from what we might have devoted to ProPhoto itself. So, as I weigh the possible disappointment from our Proofing users, I keep reminding myself that there is a much larger group of ProPhoto users who have been, and will be affected should we keep working on Proofing. In hindsight, I think it would have been better for us to not tackle proofing, and work on getting the fully responsive version of ProPhoto, (P6) out the door faster.

Where do we go from here?

We’re going to do our best not to leave any of you in a lurch. I hope you guys have enough of a sense of who we are as a company to know that we care a lot about managing this transition with integrity and consideration.

First of all, for any one who recently purchased the Proofing plugin, if you want to bail and go a different direction, I totally understand. Contact us and we’ll get you a 110% refund, if you don’t want to use Proofing.

For anyone already invested in Proofing to a degree, don’t worry, we’re going to keep supporting it for a long time, so you can keep using it, possibly for as long as several years. It’s always been our policy to continue support for two versions of ProPhoto at a time, so we are currently supporting both ProPhoto 5 and 6. Since the Proofing plugin works for both versions, we’ll continue supporting proofing for the normal support lifetime of each product. That means if you’re using P5 and Proofing, we’ll be doing bugfixes and critical updates until P7 is released. And, if you’re using the P6 version of Proofing, you can stick with P6 and Proofing until P8 is released, which is likely several years away.

During these windows of ongoing support, bugfixes and critical WordPress compatibility and security fixes will continue to go out at regular intervals. However, no new major features will be added.

Some help with your transitions

As a gesture of good-will, we’re going to be issuing an individual one-time-usage discount code good for $50 off any ProPhoto product to any non-refunded Proofing purchaser. You can expect to receive an email with your individual promo code within 1-2 months — we’ve got a busy couple weeks ahead of us with our new site launching, so we won’t be actually issuing those codes for a few weeks, until after the dust settles.

Plus, that window will give us some more time to explore whether we can’t also help any of you transition to other proofing/ordering solutions, by negotiating a transition discount or some other means of helping you guys smoothly land your proofing/ordering needs with another vendor. We’ll let you know what we come up with in the email you receive in a few weeks.

Comments welcome

Please feel free to let us know how you’re feeling about this in the comments below. I’ll make sure to check them regularly, so I can follow up and respond individually to any concerns or questions you have. Thanks in advance for your understanding.

Get creative with ProPhoto 6 backgrounds


The ability to add a background for every block, row and column on your site presents a world of design possibilities. Your main site background from “ProPhoto > Customizer > Background” is what sits under every layout item in your template. Normally this is set to some default color that works well. The creativity tends to be in how layout item backgrounds are used. We get a lot of questions about how to do certain things that involve background images so I thought it would be good to share them here.

Backgrounds that fully cover automatically

Any block, row or column can have a background image set to a background size of “cover entire element with image.”square_cover_bg This handy tool causes the image to always cover the full size of the layout item as it shrinks and expands in a responsive environment. The free design called Square uses this feature to great effect. Many of it’s pages share some sidebar widgets in a left column and then a header image to the right that is different for each template. Here is what the layout looks like. square_blog_bg_layout The right column does not have any widgets, only a background image. The height of the widgets in the left column sets the height of column on the right. As the browser changes size, more or less of the background image is revealed. This image is set to an alignment of top and left. The woman is central in the image so a better choice might have been to set the horizontal alignment to center.


The right side starts getting cropped at a certain point because of the left alignment.

Aspect ratio

There is cropping involved when a background covers an area so carefully consider the aspect ratio you use and the composition of your image. In the example above the column is wider then it is tall so a landscape oriented image with a central focus works best.

Full window backgrounds

These are becoming more and more popular – sites that feature a background image that completely covers the initial browser window. The home page of the Homer design in our store is a good example.


The background image fully covers the browser window on initial load

This time a block background is used for the top block in the template for the landing page. The block with this background image should be at the top of the layout if that is the first thing you want visitors to see. Besides setting the background size to cover, the key to making this work is setting the block to occupy the full window height in “ProPhoto > Customizer > Layout > Block > Block Appearance > Block height.”


Any widgets you add to the block will appear on top of this background image. Use top padding on the row or column as well as the vertical widget alignment options to dial in the position of the widgets on top of the background.

A scroll-to link is a good idea if you don’t have a menu immediately visible. You can set a tile, image or menu link to scroll to a block or row lower in the same page.

Background galleries

Blocks can also display a gallery as a background instead of a static image. All ProPhoto galleries are created in “Galleries > Add New”. When editing a block, choose gallery for the background style. Then select the gallery and gallery style you desire.

block_back_gallImages in a block background gallery will automatically cover the entire element and center horizontally and vertically.


Cathydavidphoto.com features a full height landing page background gallery overlaid by a few rows of widgets.

Parallax background images


Selectively applying fixed background images to some blocks and a solid color to others achieves a parallax effect as you scroll down a page with multiple blocks. Check out our free Morgan design, to see an example. If you are interested in applying this look to a page on your site try these steps.

  1. Create a child template and assign it to the page where you want the parallax effect.
  2. Make sure you have multiple block sections in your site layout in “ProPhoto > Customizer > Layout”. Each block can be filled with any widget content you might want. This is going to create the horizontal ‘stripe’ areas where you see either a solid color or a static background photo. The height of the widgets and the top/bottom padding will set the height of each block.
  3. Edit the blocks for which you want to show a parallax background image scrolling by underneath. Set the background color to be transparent. Any rows and columns inside that block should have a transparent background, as well.
  4. Upload a large photo (2-3k pixels wide but still compressed) to act as the background image and set up these options for the background image:
    starting position – top center or center center recommended
    image size – cover entire element with image
    tiling – do not tile
    scrolling behavior – fixed
  5. For other blocks, set a solid color as the background. You’ll want to alternate between blocks with color and blocks with the fixed image background.

Repeat steps 3, 4 and 5 for various blocks, and you’ll notice that as you scroll down your site the background image can be seen through the blocks that have the fixed background image, and that it changes as the new block background image scrolls by.

If you don’t see the image, but a solid color instead, double-check that the row and column items in the blocks aren’t adding their own background colors to overlay the block’s background. You might want to experiment with the top or bottom padding (or both) for blocks which act as parallax background ‘see through’ stripes, so you can impact how tall each stripe of background area appears to be.


Notice how the fixed background images show underneath and the blocks with solid color backgrounds seem to slide over top of them.


ProPhoto 6.14.0



Today we’re pushing out another free feature update to ProPhoto, version 6.14.0. This is a pretty big update, and includes a major feature our users have been asking for for a long time — the ability to customize and preview a “non-live” design. Plus, a really great gallery usability enhancement, and more:

  • Preview and customize a different design from what your site visitors see
  • New free included design: Coming Soon/Maintenance Mode
  • Embedded galleries now displayed as an interactive visual graphic element
  • New controls for managing visibility of gallery permalink page titles and dates
  • A new notifications system built into the ProPhoto bar
  • Totally redesigned “Manage Designs” screen with improved usability

Working on a non-live design

Probably the biggest feature in this release is a new ability to preview and customize a design different from what is showing to your site visitors. We’re really excited about this feature — it’s been a long-standing request from our customers, and is another good fruit of the deep foundational work we did re-building ProPhoto for version 6.

Starting in 6.14.0, your Manage Designs screen now has some new terminology. First, you’ll see that you now are shown what used to be called your Active design, as your Live design — this is the design being shown to your site visitors:


Then, if you want to keep showing this live design to site visitors while you work on getting a new or modified design ready, you can now click the green Customize button on any of your other designs:


Clicking this button will make this your Customizing Design — that is, the design that you only are customizing and previewing:


This means that you can comfortably tweak and experiment with a new P6 design without any of your changes being “live” for your site visitors. Only you, as the logged-in admin, will see the design you’re working on. Then, if you like the work you’ve done, a single click on your Customizing design can make it the new live design:


When you’re working on a design that is not the live design, we’ve added a little visual cue to help remind you that you’re seeing a different design from what your site visitors are seeing — we turned the toggle button of the ProPhoto bar the same green as the customizing design uses in the Manage designs screen:


When the ProPhoto bar is maximized, you’ll also see another new feature in 6.14.0: a display of your current design (green if you’re previewing a non-live design) with the ability to easily switch which design you’re customizing:



We’ve also added the same design switcher to the main customizer admin screen:


Redesigned Manage Designs Page

You probably noticed from the above screenshots, but in order to support the new features in this update the Manage Designs screen got a complete visual overhaul, including a number of subtle but important usability improvements.


New design: Coming Soon

The ability to work on non-live designs opens up a ton of cool possibilities — including the ability to use a simple P6 design as a coming soon or under construction placeholder. P4 and P5 had a feature of being able to show some simple text as an “under construction/maintenance” mode. This feature effectively hid your site while you were working.

But, now with ProPhoto 6.14.0 you can have a customizable placeholder design instead that includes individualized graphics, links, fonts, and text.

To make this even easier, we designed and included a simple “Coming Soon/Maintenance Mode” design for P6, it looks like this:



This design is meant to be used with our new customizing non-live design feature — the idea is to show this design to your site visitors as a placeholder while you work on your real P6 design.

The design itself is simple. With a few clicks you can make it your own, by swapping out the background image and text:


One important note: feel free to customize the “Coming Soon” design, but don’t use it as the basis of building your permanent design. You shouldn’t do this because the Coming Soon design includes some code to hide all of your site content, so that every page only shows the coming soon message.

Embedded Galleries

Another big piece of 6.14.0 is a drastically improved UI for interacting with embedded P6 galleries. ProPhoto 6 allows you to embed any P6 gallery within a post or page. Before 6.14.0, when you embedded a gallery, you would always see the raw shortcode, like this:


This worked fine, but was not very easy to edit or delete. And if you came back to your post or page after a while, it was really easy to forget what gallery you had embedded.

In 6.14.0, we’ve replaced the shortcode in visual mode with a rich interactive element, as shown here:


It displays the galleries first image, links to view and edit the gallery, and also the selected gallery style.

Click on the element to show the edit/delete buttons:


Gallery permalink page controls

Also in this release, we’ve added some requested controls for designating what portions of the post header appear for P6 gallery permalink pages. These new controls are found in the customizer in the Templates > Gallery section. You can now control whether your gallery permalink pages show the gallery title and date:


By default, gallery titles are shown, and dates are hidden. Because these are template-level controls, you can dial in the appearance of these items in one place (at the base template), or get more fine-grained and modify the behavior for various templates.

ProPhoto Bar Notifications

One other thing we added to support the new features in this release was a simple notification system built into the front-end ProPhoto bar. Here’s an example of the new notifications:


We’re hoping the notification system will allow us to draw your attention to new features and important facts without getting in your way.

And more…

As always, there’s more gory details on the changelog. This release finishes more than half of our Ezra milestone, and one ticket of the next milestone. More info here on our roadmap.

A quick note on timing of our next few milestones — we’re going to temporarily slow down on releasing new features for P6 while we take some time re-building our own site using P6. So the rest of Ezra and Sebastian will be later than originally anticipated.

Galleries in ProPhoto 6


ProPhoto has always made it easy to create beautiful, personalized galleries of your photos. But many users wanted a super gallery that could combine options from slideshow style, slider style, and lightbox style. Previously, users needed to choose one gallery style for each photo gallery, missing out on options offered in another gallery style. Until now.


auto-play slideshow gallery featuring next/previous arrows, full-screen button & thumbnail strip

ProPhoto 6 improves galleries to make them much more flexible, allowing you to create custom gallery style presets using any gallery option. Do you need a gallery that automatically plays like a slideshow, but also with previous/next arrow controls found on a slider gallery type? Or maybe you need a thumbnail grid which has a slideshow play button? You can mix-and-match different gallery options for the appearance and behavior you want.

A) thumbnail grid with B) full-window image view and C) thumbnail strip

A) thumbnail grid with B) full-window image view and C) thumbnail strip

Site-wide or per-gallery control

You can apply a gallery style to all galleries on your site, or individually to specific galleries you create so the possibilities are endless. Check out this page for a few interactive examples of what you can create:

View example galleries


Get the new ProPhoto 6 software

If you want super flexible gallery style that you can use on your site, you can buy ProPhoto 6 to get started. And if you already use ProPhoto 4 or ProPhoto 5 we’ll give you a special price as a returning user.

Give your photo galleries premium focus on your website with ProPhoto 6.

ProPhoto 6.13.0


This week we’re pushing out yet another free feature update for ProPhoto 6. This update, version 6.13.0, is focused on Instagram integration in the form of a new Instagram grid type, support tooling, and bugfixes.

  • Instagram feed responsive grid
  • Bugfixes

Instagram Grids

New in 6.13.0 is a new grid type, which allows you to display your Instagram feed in a responsive grid. Anywhere you can insert a grid, you can now choose the new Instagram type:


Your Instagram feed will supply the grid with it’s images, and your captions will become the grid text.

my instagram feed is lame, but you get the idea

my instagram feed is lame, but you get the idea

In order to use the Instagram grid type, you’ll need to first give permission to ProPhoto to access your feed. You do this in the “ProPhoto” > “Settings” > “Social Media” area:


Note: one limitation of Instagram is that they never allow access to any image files larger than 640px, so the sizing of your Instagram grid should be kept a ways under this amount for best results.

More info:

As always, all the gory details are on the changelog, if you’re interested. Next up for us, we’re already working on more items from the Ezra milestone, including allowing you to customize and preview inactive designs, a better UI for embedded galleries, and easy control over gallery permalink page titles and dates.

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